The Marketing Department
The mission of the Marketing Department at the University of Central Oklahoma is to provide a dynamic learning environment where students develop a personal lifelong learning strategy. Students will be exposed to both academic and practical experiences in marketing to equip them with the intellectual and professional knowledge and skills necessary for entry level and advanced marketing and business positions in the regional, national, and global marketplace.
Marketing is people oriented; marketers perform various activities in an organization that link the organization to the marketplace outside.
Some of the more visible activities marketers perform are advertising, customer service, personal selling, sales promotion, publicity, public relations, merchandising, and transportation.
Marketers also work behind the scenes in: strategic planning, inventory control, purchasing, market research, new product and market development, branding, and forecasting.
Department Spotlight
Dr. Jeanetta D. Sims with co-author students Peggy Anderson, Jalea Shuff, Sarah Neese, and former student Atoya Sims received the Best in Track Award at the Marketing Management Association's (MMA) Spring Conference in Chicago. This was presented for their research titled, "A Price-Based Approach to the Dialectics in African American Female Entrepreneur Experiences." The research is associated with Peggy Anderson's RCSA Grant from the Office of Research and Grants for which Dr. Sims serves as a Faculty Mentor. Dr. Sims also served as a session chair and discussant at the conference and continues to serve as Co-Editor of Marketing Insights for the MMA.
