The mission of the Marketing Department at the University of Central Oklahoma is to provide a dynamic learning environment where students develop a personal lifelong learning strategy. Students will be exposed to both academic and practical experiences in marketing to equip them with the intellectual and professional knowledge and skills necessary for entry level and advanced marketing and business positions in the regional, national, and global marketplace.
Marketing is people oriented; marketers perform various activities in an organization that link the organization to the marketplace outside.
Some of the more visible activities marketers perform are advertising, customer service, personal selling, sales promotion, publicity, public relations, merchandising, and transportation.
Marketers also work behind the scenes in: strategic planning, inventory control, purchasing, market research, new product and market development, branding, and forecasting.